Technology|June 1, 2011 2:33 pm

Roku brings casual gaming to its internet TV platform starting with Angry Birds this summer

Roku’s line of boxes have come a prolonged approach from being used usually to tide Netflix, as good as right away a association has voiced a devise to take a talents to infrequent gaming. Naturally, a initial app out of a embankment this summer will be a extravagantly renouned as good as increasingly entire Angry Birds. There’s not a lot of sum accessible nonetheless as good as whilst we’re told a gaming knowledge will be accessible upon a latest player rising this summer, either or not a existent Roku hardware will get any gaming movement stays to be seen. Roku CEO Anthony Wood is really vehement about a company’s gaming prospects observant “Just as you were a initial to capacitate Netflix to tide right away to a TV, you intend to be a matter for transforming a approach people fool around infrequent games-starting with Angry Birds-on a greatest shade in a home”. While you wouldn’t gamble opposite a pretender media pennon maker, it might be a bit tougher to contest with Xbox 360, PS3 as good as whatever Nintendo has up a sleeve upon their local turf.

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Roku Partners with Rovio to Bring First Angry Birds Experience to TV;
Expands Internet TV Platform to Include Casual Games

Saratoga, Calif. as good as Espoo, Finland – Jun 1, 2011 – Roku, Inc., a heading Internet TV platform, as good as Rovio, author of a heading infrequent diversion Angry Birds, currently voiced which a companies have entered in to a vital partnership to move a initial Angry Birds knowledge to a TV. Roku will suggest Angry Birds, Angry Birds Seasons as good as Angry Birds Rio video games; launch an Angry Birds video channel featuring Angry Birds charcterised shorts; as good as sell Angry Birds merchandise-all around a Roku Channel Store.

The proclamation currently additionally outlines Roku’s enlargement of a successful Internet TV height to embody infrequent games. Although Rovio is a initial partner which will move renouned infrequent games to Roku, a association is in talks with alternative infrequent diversion providers as good as aggregators, as good as will have a single some-more announcements together with accessibility sum inside of a subsequent couple of weeks. In addition, Roku continues to be an open height permitting calm owners of all sizes to have a channel which streams to a TV.

“angry birds is a many renouned as good as fastest flourishing infrequent diversion nonetheless is has been trapped upon mobile devices. We reason there’s a outrageous marketplace for games similar to these upon a TV,” pronounced Roku Founder as good as CEO Anthony Wood. “Just as you were a initial to capacitate Netflix to tide right away to a TV, you intend to be a matter for transforming a approach people fool around infrequent games-starting with Angry Birds-on a greatest shade in a home.”

“We have been flourishing Angry Birds in to a durability tellurian party authorization as good as Roku’s clever height enables us to broach a full Angry Birds knowledge of games, videos as good as sell to a TV,” pronounced Rovio Chief Marketing Officer Peter Vesterbacka. “It was an easy preference to partner with Roku. They have been a tiny association similar to us, have been easy to work with, as good as of march have a best-selling streaming player. We design Roku as good as Angry Birds fans to be anxious with a TV knowledge which you have been bringing them.”

With a launch in May 2008 as a strange Netflix (NASDAQ: NFLX) streaming player, Roku became a initial Internet TV height to take reason with mainstream American consumers. In 2009, Roku combined a Roku Channel Store, a initial loyal app store as good as open growth sourroundings for long- as good as short-form streaming party to a TV. Since then, Roku is a partner of preference for calm owners who wish to strech TV viewers directly. The morality of a Roku height sets it apart-allowing developers to fast muster calm with a accumulation of monetization options.

With some-more than 250 party channels, Roku players broach a most appropriate pick up of streaming party accessible for a TV. Roku business can select from an huge preference of cinema as good as TV shows from Netflix, Hulu Plus, Amazon Instant Video (NASDAQ: AMZN), Crackle as good as Revision3; live as good as on-demand sports from NBA Game Time, NHL GameCenter Live as good as Ultimate Fighting Championship; song from Pandora, MOG, Rdio, as good as TuneIn Radio; print as good as video pity from Flickr as good as Facebook; as good as headlines as good as party from around a world-and soon, renouned infrequent games similar to Angry Birds.

Angry Birds was expelled by Rovio in late 2009, as good as became a worldwide materialisation inside of a single year. Rovio has given expelled a series of Angry Birds games for all vital smartphone platforms, as good as Personal Computer as good as Mac. Today, a Angry Birds games have been downloaded some-more than 200 million times opposite all platforms. With this tellurian success, Angry Birds has stretched in to a authorization which right away includes promote media, merchandising, edition as good as services. Rovio has sole some-more than 3 million units of Angry Birds sell to consumers in some-more than 100 countries.

About Rovio
Rovio is an party media association formed in Finland, as good as a author of a globally successful Angry Birds franchise. Rovio was founded in 2003 as a mobile diversion growth studio, as good as a association has grown multiform award-winning titles for assorted mobile platforms. For some-more report about Rovio go to www.rovio.com.

About Roku
Roku is a heading Internet TV platform. Founded by Anthony Wood, contriver of a DVR, Roku was combined to reinvent a approach consumers knowledge TV by creation party accessible instantly. The award-winning Roku streaming players have been eminent for their simplicity, well-developed worth as good as extent of content. Roku is secretly hold as good as located in Saratoga, Calif. For some-more information, revisit www.roku.com.
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